Online marketing is a comprehensive and complex process, comprising of various channels and strategies. However, there’s one component that no business can do without – Search Engine Optimization, simply called SEO. Simply put, SEO is the process of marketing a website organically on search engines for specific keywords, so as to gain exposure and targeted traffic. If your business does that well, you may end up on the first page of Google, which only means more business. Working with London SEO specialists can be hugely beneficial for your website, but before you get started, check some relevant aspects below.
‘Can’t we just use search engine ads. Do we really need SEO?’
This is often the first thing that many business owners think. After all, it is all about getting products and brands seen. However, SEO places your business in a spot that’s trustworthy. People trust search engines for relevant, informational results, and gaining the top spot on Google, or being on the first page, does give your company an edge over competitors. SEO also has other advantages – more targeted traffic, assured organic exposure, and more conversions.
Working with SEO agencies
Make sure that you select an agency that has an idea of the local market and is ready to offer assistance on all aspects of your website. SEO typically starts with a discussion between the client and agency, and the latter is likely to do an SEO audit, which will find the possible reasons why your website isn’t faring well in search results. Hire an agency that has experience with digital marketing and offers scalable services.
Get an estimate, but don’t try for the cheapest quote
There are many reasons why some SEO companies charge more than others. Firstly, they have the expertise and experience, and secondly, they don’t use any tricks. SEO is an organic process, which doesn’t produce results in a fortnight. If an agency claims that they can take you on the top of Google in a week, they are lying. While you may gain the spot by using black-hat SEO, the worse awaits – your website gets penalized and your brand value is tarnished. Yes, getting an estimate is important, and typically, you will pay the agency once every month, but don’t be trapped to find the lowest price.
SEO is scalable. This simply means that you can track the growth of your brand and website in real terms. When you hire an agency or SEO expert, ask them about their reporting process, and if they are going to offer reports regularly. Also, check if their website ranks well on search engines, and if they have enough clients. A company that claims to be the best in business will have enough regular clients, and if needed, you can even ask for SEO case studies.
As you may have guessed, SEO is an ongoing process, so take your time to find an agency that can align its work expertise with your brand goals and offer a comprehensive and well-defined package.