It’s funny how many online business owners will buy business cards, but they will never use them. Even if you have free business cards (we do not recommend doing), you are still paying for shipping and handling costs. This is a waste of money, but it is also costing tons of profits.
We want to make sure that you use all the valuable marketing tools out there, especially when it comes to business cards. Here are some ways to facilitate the process:
Keep them in your hand: Keeping business cards with you at all times is essential for your promotional efforts. You never know who you will find, so make sure it is a professional approach. Go out and buy a good case, because it says two things to the other person; You will not lose your card and you look like someone who would consider doing business in the future.
Use the mail, although we always think that business cards are used to give others; You can also insert them into your weekly mail. Whether it’s an invoice, a letter, or simply an answer to something that you should always add a business card. After all, you never know who will be at the other end.
Ask for people’s cards: the most educated way to issue your business cards is requesting others for the first time. There will always be casual meetings, and even if they are not interested, they could meet someone who could be.
Pass 2 at a time: the reason why you should always give the other person two business cards so that they can spend each other. Obviously, he does not want to approach them in this way, but to tell them to write their name and number on the back. When that person enters, it will give them a discount. Also, you will know where to send them to business.
Talk to strangers: There have been several stories over the years when two people are among themselves on a line and build a very successful business. It is crazy to think that a stranger could be your ticket to the land of promise; straight? Well, it happens, and even if it does not make millions, you can get a lot of business.
Follow-up: The most important thing you should do with these people is a follow up with them. Most business cards have an attached email address, so send them an email type. Ask them to lunch or meet while you are in it. Make sure that the link of your signature can direct them to your website if you click on it. They probably do it out of curiosity the first time.
Be creative: this revolves around your business card. You do not want to give them something that everyone else uses. Finally, it will be thrown or lost in the pile. You need something creative that will make you remind you and your business. If you can do all these things (or even a couple of them), your traffic will increase, as well as your profits.